Chapter 10. Competitive Analysis10.1. Key global players, recent developments & their impact on the industry10.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)10.3. Vendor Landscape10.3.1. Key company market share analysis, 2020Chapter 11. Company Profiles
Cocktail 10.3.1
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[372 Pages Report] The global RTD canned cocktail market size was valued at US$ 19.06 Bn in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 11.6% from 2022 to 2032.
Growing demand for packaged food and beverages across the globe is a chief factor driving sales in the market. As per Future Market Insights (FMI), RTD canned cocktail sales are likely to account for 53.4% of the demand in the global RTD cocktail market, which is anticipated to be valued at US$ 19 Bn in 2022.
In addition to this, growing trend of premiumization in the food and beverage industry is compelling manufacturers to launch great-tasting cocktails with a wide range of options. These factors are expected to augment the growth of the market over the forecast period.
In response to this, manufacturers are introducing innovative packaging options in RTD cocktail cans to offer more cost-effective and environment friendly options, which in turn is driving sales of RTD canned cocktails.
RTD cocktails is the fastest-growing alcohol beverage category in the country. Pre-mixed cocktails using authentic ingredients comprising liquor and fresh fruit flavours are gaining popularity among consumers.
In addition to this, premiumization and re-invention of classic cocktails such as the Moscow Mule, Margarita, Cosmopolitan, and Bloody Mary, using natural ingredients and flavors is a key trend driving sales in the U.S.
According to FMI, sales in Germany are expected to rise at a CAGR of 9.5% through 2032. Demand in the country is projected to account for 22.8% of the Europe RTD canned cocktails market share in 2022.
Growing preference for premium RTD alcoholic beverages in the country is boosting sales of inventive cocktails. Manufacturers in the country are launching innovative products such as flavored liquors in interesting and sustainable packaging, which is expected to boost the Germany market over the assessment period.
One of the primary factors driving the RTD canned cocktails market in India is the growing demand for low-alcohol-content flavored drinks, due to rising health concerns. Besides this, wide availability of RTD cocktails infused with a variety of natural flavours such as lavender, ginger, and rose.
Sales of RTD canned cocktail at retail units like hyper market/supermarket, convenience stores, specialty stores, liquor shop/beverage exclusive, and airport retail are expected to grow at an impressive 11.9% CAGR, reaching a valuation of US$ 26 Bn by 2032.
Leading player operating in the global RTD canned cocktails market are focusing on expanding their market presence in various countries and regions to benefit from the growing demand for RTD canned cocktails.
The cocktail syrups market was valued at USD 4.51 billion in 2021 and is expected to reach USD 6.32 billion by 2030, expanding at a CAGR of 4.9% from 2022 to 2030. The growing cocktail culture is anticipated to drive the market over the forecast period. Cocktail syrups are available in many varieties such as fruit, botanical, and spicy flavors, making them an interesting addition to alcoholic beverages. Premiumization of the product through improved flavors, taste, quality, and packaging is further expected to drive the demand.
Cocktail syrups are highly popular in western countries such as the US, Canada, the UK, Germany, and France. High production and consumption of these products have been contributing to the growth of the global market. The young generation in these countries has been opting for low-alcohol drinks and cocktails.
According to an article published by The Spirits Business Magazine in March 2019, Summer Drinks Trends Report surveyed approximately 1,000 consumers in London on their drinking habits, preferences, and behaviors over the summer. The report concluded that the sales of cocktails in the summer increased by 66% owing to hot weather conditions.
Botanical syrups are made from herbs & spices and are anticipated to register the fastest growth during the forecast period from 2022-2030. Botanical-infused cocktail syrups are gaining traction owing to their refreshing taste as well as health benefits. For instance, herbs bring warmth to the body along with a fresh aroma to the cocktails. Further, basil offers a range of benefits, including prevention from heart disease, arthritis, and diabetes. Similarly, cardamom, cinnamon, cilantro, and coriander are some of the most preferred herbs that not only add aroma and flavor to the drinks but also aid in digestion and reduce nausea.
Sweet cocktail syrups held the largest market with a share of 56.1% in 2021. Sweet cocktail syrups are widely popular among consumers across the world because they perfectly balance the bitterness and sourness of harsh spirits like rum, whisky, and gin. Furthermore, sweet syrups enhance the flavors of other ingredients used in the cocktail and improve the mouthfeel or density of the drink, making it taste less thin.
B2B distribution channel led the market in 2021. Before the outbreak of Covid-19, most consumers preferred to consume cocktails out of their homes while socializing in clubs & bars owing to the availability of perfect cocktails at these places. Bars & clubs have mixologists, who are trained in making cocktails, which is driving the demand for cocktails through this channel.
However, the demand through the B2C channel is expected to register faster growth during the forecast period owing to rising trends of DIY cocktails at home. This trend significantly increased during the outbreak of the Covid-19 pandemic and is likely to stay in the coming years. Moreover, the easy availability of syrups through online channels also influences the consumer to order and try DIY cocktails at home.
Europe accounted for the largest market, with a share of more than 30% in 2021. The demand for low-alcoholic cocktails and flavored beverages is rising among millennials across the region, which is anticipated to be a prominent factor driving the Europe cocktail syrups market growth. The consumption of cocktail syrups is highly popular in European countries like the U.K., Germany, and France, owing to the presence of various manufacturers offering innovative products.
Premiumization of cocktail syrups through improved flavors, taste, quality and packaging is further expected to drive the demand, thereby boosting the Europe cocktail syrups market growth. For instance, Agua de Sevilla is a popular Spanish cocktail made using pineapple juice/syrup, sugar, cava, and whiskey. This cocktail is a staple at numerous nightclubs and is usually served in large pitchers, which is expected to drive the demand for cocktail syrups in the upcoming years.
Asia Pacific is anticipated to register the fastest growth rate during the forecast period. The demand and consumption of cocktails are gaining momentum in the Asia Pacific as consumers seek safer and more mindful drinking options, especially millennials and Gen Z. Several bartenders are increasingly taking mixology inspiration to provide unique cocktails to the consumers in this region. For instance, several cocktails made with fruit juices, fruit pulps, and various other syrups have become popular in Japan among consumers who are reconsidering drinking beer or heavy spirits as they are worried about being hungover the next day. This has been driving the use of various syrups to create a host of cocktails.
10.1.1 Hydrologic Studies10.2.1 Roadway Hydraulic Design10.3.1 Bridge Hydraulic Design10.4.1 Storm Water Pump Station-Hydraulic Design10.5.1 Bridge Scour Evaluations And Analysis10.7.1 Riverine Hydraulic Design10.8.1 FEMA Regulations and Permits11.1.1 Roadway Construction Management And Inspection12.2.1 Plant Inspection And Testing15.1.1 Right of Way Surveys15.2.1 Design Survey15.2.2 Construction Survey15.3.2 Terrestrial Photogrammetry15.3.3 Terrestrial LIDAR15.3.4 Mobile and Airborne LiDAR15.3.5 Horizontal and Vertical Control16.3.1 Landscape Architecture17.5.1 Civil Engineering18.3.1 Utility Adjustment Coordination18.4.1 Utility Engineering18.5.1 Utility Construction Management and Verification
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